Explore across the site
Here are some featured pages that I feel highlight my approach.
You could start by reading this fundamentally brilliant book or my distilled thoughts from reading it:
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Good to Great, by Jim Collins
This book articulates many of the fundamental characteristics and values of what makes for great organisations.
These posts about how I work and the clients I work with:
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15 years, plus some more
Since 1 October 2009, I have been self-employed. I’ve drawn a few conclusions - one of which is that it’s foolhardy to draw conclusions. Another is that you must track your time.
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InJoinery
InJoinery is a labour agency between furniture makers and freelance joinery fitters. Over the past five years, we've developed data, processes, ops management and strategic trajectory.
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Time Planning & Tracking
An approach to planning and tracking time using Google Calendars with help from a 3rd Party web app.
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Peascod
A bespoke site built to coincide with company rebranding.
A few random pages too.
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Sharing DNS access
Guide for sharing access to configure your domain for websites, email or other web services.
- Chris MacDonald
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Matt Pocock on AI dev work as of 09 Feb
Sage thoughts use of AI as a software developer at this point in time (09 Feb 2026).
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Who's opinion would you rather have?
In the context of project budgets and cost estimating, be aware of who might be unrealistically optimistic.